5 Swimwear Retouching Techniques That Boost Online Sales

Product presentation is the key when it comes to boost online sales. Swimwear brands must pay attention to the visual appeal and accuracy of details when displaying images of bikinis, beach costumes, swimming trunks, and one-piece or two-piece bathing suits.

Photographers take every precaution to keep the fabric wrinkle-free and maintain the product shape. Despite their best efforts, the final result may not be what you have expected. Here comes the valuable support that specialized swimwear retouching professionals offer.

Long experience and expert hands make it possible to turn around hundreds of images in a jiffy, giving you professional quality at a fraction of the cost. Here are some of the industry-standard techniques being used by professionals for crisp, consistent, and high-converting visuals.

1. Wrinkle Removal

Often fabrics like Lycra or spandex are used in making a swimwear product. It is highly likely that the fabrics bunch up or wrinkle during shoots. This happens mostly around seams or stretch points. These wrinkles can only be removed in post-production.

Professionals use different kinds of brushes to remove wrinkles dexterously. Manual wrinkle removal ensures the garment looks well-fitted and brand-new – without altering its actual fit or texture.

2. Color Correction

It is important to accurately represent the original color of the product. This helps minimize return of the product sold online and reduce negative feedback. Sunlight, studio lights, or reflections from water can distort the true colors of beachwear.

Professional editors use calibrated color correction techniques to restore the original shade. Other color-related issues, such as color cast and overexposure are also addressed to keep the product in original shape and color.

3. Shape Refinement

It is really a big challenge to shoot a swimwear product without a model wearing it. Due to elasticity, the product does not retain its shape when laid out or used on a mannequin. It is likely the garments appear pinched, stretched, or ill-fitting when shot as raw images.

Swimwear photo retouching helps correct fabric distortions to ensure the product appears true to form as it would when worn comfortably.

4. Texture Enhancement

The process of wrinkle removal often leads to loss of texture details. Over-retouching can also affect the accuracy of product details. Special techniques and expert hands are needed to address these issues and retouch products professionally.

Swimwear products also come in diverse fabrics – from ribbed designs to glossy finishes. Professional retouching must enhance fabric texture and pattern visibility to reflect premium quality and differentiate between matte, shiny, or mesh components.

5. Background Consistency

An online store or a catalog features several products. It is important to ensure consistency in lighting, shadowing and backdrop tone across all swimwear shots. This creates a cohesive storefront look and makes the catalog appear professionally curated.

Besides, professional swimwear retouching also helps in cleaning edges, refining borders, and hiding visible padding or tags that ruin the aesthetic. Furthermore, beachwear retouching ensures brand elements like logos, embroidery, or prints are centered, crisp and legible.