Product photography is an art that requires a lot of creativity. Having said so, you cannot rely completely on your clicks alone, as not all photographs come out the way you had expected. You will always feel that something is missing. There is a difference between amateur photography and professional photography. The difference is nothing but retouching.
When we click photos using our mobile phone cameras or usual cameras, it is difficult to pay attention to detailing. We might want the perfect image of dusk with orange sky, or the blue sea with white waves gushing over it. It is not practically possible to capture such intricacies without retouching a photo.
Photo retouching is the most commonly used photo editing methods. It enhances the photograph, enables color correction, removes unwanted background and makes the photo presentable. Let us look at some of the advantages of photo retouching.
Advantages of Photo Retouching
- Advertises your Photo Effectively – Photo retouching improves the original photo and attracts customer-attention. A customer gets to know about the product just by seeing it online. It is then easy to make a decision, as a poor image may create a negative impression in the minds of the customer.
- Quality is Better than Quantity – If a website has one high-quality image as against to several low-quality image, customers will see the one that has a better quality. This would make them ignore other products altogether, thus resulting in a downfall of sales too.
- Attracts Viewership – It is easy to attract customers towards images that look good. The e-commerce industry relies solely on online viewership and retouching a photo is the best way to invite more and more customers to view a product. This viewership might also result into sales.
- Adds warmth to your products – Online shoppers look for exquisiteness of products. Professional photo editors add that extra tinge to images so that they look really attractive. It is easy to eliminate blemishes, adjust contrast, take away dark spots and give you a flawless picture.
Importance of Photo Retouching
Retouching is an integral part of photography, especially if you want to increase sales. Being in the digital world, there is nothing that works without digitalization. Also, the people of today’s generation have become extremely tech savvy.
Gone are the days where people used to wait for a weekend to spend that extra buck in shopping. In today’s cut-throat environment, people prefer to fulfill their shopping desires online. With innumerable online options available, shopping, sitting at the comfort of our home is not only convenient but also time saving.
Now, as an online shopper, when you look at products online, the first thing that comes to your mind is the product’s look and feel. Lack of photography or wrong editing skills can put-off a customer easily. In order to grab customer’s attention, photo re-touching is inevitable. A customer gets an idea of the product just by seeing it.
Photo retouching is a mixture of many things that go together. It includes adding color, brightness, contrast, clipping path, image manipulation, cropping and many more features that work towards enhancing an image. It increases the appeal of professional photography.
The attention span of an online customer is very short, which is why it is imperative to take hold of the customer’s mind by using photo-retouching techniques. There are two types of image retouching, technical retouch and creative retouch. An amalgamation of both will help you to get a perfect picture.
There are several product photo retouching service providers that promise to do a good job. Make sure you go through their profile, view some samples and only then go ahead with your decision. Remember that a company’s good retouching skills play a crucial role in providing a good quality image.