Product recoloring is used by online retailers who wish to showcase different variations of the same product. We know that adding colors to a product makes it look attractive. It might not always be possible to shoot multiple photos of the same product in different colors. This is where Photoshop helps retailers, where they can use product recoloring services.
Why to opt for product recoloring services?
Retailers have quite a few good reasons behind opting for image recoloring. Apart from making the product look bright, it gives a sense of variety for the customers to choose from. Let us look at some of the benefits of using this service.
- Saves time – It saves a lot of time, which means you need not click several pictures of the same product. All you have to do is click once, edit it in Photoshop and start coloring it using different shades. However, as a retailer, you should ensure that you color your products only in those colors that are available in real.
- Gives different perspectives – Using different colors gives the customer different perspectives of the same product. Some products might look lovely in red, but a customer may prefer to have it in blue as per his/her taste and choices. It opens up more options for the customers to hunt for the best piece.
- Adds different tastes in the same platform – When it comes to colors, tastes do vary. It becomes easy for the retailer to showcase all the available colors on the same platform and broaden his/her customer network.
- Saves money – Hiring a photographer to click multiple photographs is not only time consuming but also hits hard on your pockets. Instead, you can ask him to click a product once and move on to a different product altogether. This will save money and will help you get different pictures of different products.
- Makes the website more attractive – Colors always add up to the charm wherever they are used. Customers tend to get attracted towards colorful looking websites, instead of plain and simple ones. Using more colors and displaying different products in different colors will make the website appealing.
Points to be noted while using photo recoloring service
We have understood that photo recoloring makes a product visually appealing. It enhances the product and gains customer attention. However, there are a few points that should be kept in mind while using this service.
- Color all pixels clearly – The retoucher should be aware that each and every single pixel of the product should be colored with utmost care. Leaving out even a few pixels will make the product look dull and might not bring out the best in it.
- Use proper backgrounds – Before deciding on which color to use for a product, the retoucher should consider different backgrounds that may look good with the final product. If you want the product to be eye-catching, your background should complement the color used.
As and when you progress with recoloring product images, you will realize that there is a lot to learn. Photoshop and retouching are the two things where you never stop learning. After all it is about being creative. As an online retailer, you would want to stand out amidst the ever-increasing competition, for which you would require excellent retouching skills.
Investing in good quality images would help you get more viewership and indirectly increase sales. Taking care of image quality would bring in more customers. The money spent in editing and polishing an image is required and is a good investment too.
